Clever, clever, clever... love it, love it!

Can I do it. No! (but I could find out who could, if you really have the budget to spare). But I got to thinking. Augmented reality is great, I first saw it on a Lego box... but like many great ideas it does not transfer to the mass market well, its a cool idea waiting for a simple connection. However while watching the ad I asked myself. Why? It only really works if the bus stop is quietly empty, it probably cost quite a bit to produce and implement, I don't think it would work at night and you have to walk around the back to realise its for Pepsi, cost high effect low!... and then the penny dropped, its had 5 million viewings on You tube alone... doohh!... just this once Pepsi might have made me buy a Max.